From Taschen GmbH avec Brand Identity Now!
Features vital strategies for creating and maintaining brand identity. With case studies of projects from around the world, this book examines logos, imagery, and strategic applications involved in each branded project. It features over 150 brand identities from more than 20 countries, including the Obama '08 Election Campaign.
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.